Strategic Planning
We take the time to truly understand your business and your marketing goals so we can create a strategic plan that will achieve and exceed them. From effective ad placement to message development, it all comes down to strategy.
Precision Targeting
We dig deep to discover your target customers and analyze their demographics, interests, struggles and desires. We utilize the most advanced targeting capabilities available to reach your audience with laser precision and accuracy.
Trackable Results
We provide in-depth monthly analytics reports to monitor your campaigns and measure their effectiveness. We analyze the data and use our unique split testing process to optimize your marketing budget and continually improve results.
About Us
Scroll Online Strategies is a digital marketing agency in Detroit Lakes, Minnesota specializing in online direct response marketing. We are focused on helping your business use the power of online advertising to precision target your audience and convert them into real, measurable sales. Digital media is the most targeted and trackable form of advertising available today, yet it remains to be the most underutilized opportunity for small businesses to reach potential customers and take their companies to the next level. We merge timeless marketing fundamentals with the latest digital capabilities to generate quality traffic, leads and most importantly; increased sales.
Direct Response Marketing for the Digital Age
One
of the biggest mistakes small businesses make when they start to pay
for advertising is trying to do general brand advertising like the big
corporations (McDonald’s, Coca Cola etc.) They promote their brand story
and try to give people a positive impression of their company/products
and hope that when the time comes, customers will choose them. This
definitely works for big businesses to improve sales over a long period of time with a giant budget. But typically with this approach you won’t see meaningful results in the form of actual sales for some time. Most smaller local businesses just simply can’t afford to play this game of spend and wait. The much better approach for a smaller business on a limited budget is
“direct-response marketing.” Direct response marketing demands an
immediate response from your target market prospects when they see your
ad. With this type of marketing, every paid ad that you run has a clear call-to-action
with a measurable desired result like calling for more information,
visiting a website, opting into an email list or making a purchase. With direct response, you know exactly how many results your advertising produced and what it cost you to get those results down to the dollar.
Marketers have
used direct response advertising methods for hundreds of years because
they are highly effective for achieving a specific marketing goal. In
the past, advertisers would use unique coupon codes and phone numbers to
track the effectiveness of their direct mail, TV, radio and print ad
campaigns. Doing this allowed them to monitor and compare their ad spend
with the results of their campaigns to determine exactly what was
working and what wasn’t. They could then adjust and tweak their efforts
to ensure that their marketing dollars were being spent in the most
efficient way possible.
While traditional
direct response methods are still extremely relevant today, online
marketing technology has changed the advertising industry forever by
creating advanced, precision targeted and trackable marketing methods
unlike anything previously available. With the immense amount of
information available online, marketers now have access to detailed
targeting capabilities based on location, age, gender, occupation,
income, beliefs, interests, buying patterns and more.
Online marketing also offers in-depth, granular analytics. Businesses now have
the ability to track and measure the ongoing reach, impressions, engagement, clicks and conversions
of a campaign in real time rather than just gauging the
overall success of a campaign once it’s over. This gives marketers the
ability to split test different target markets, messages and ad designs,
analyzing the stats in real time and making adjustments as needed to get the maximum
results. Let Scroll Online Strategies help grow your business with a strategic online marketing plan that’s customized specifically for your needs and goals.
Our Services
Online Marketing Funnels
Most people won’t immediately buy your product or service just because they saw one of your ads online. That’s the harsh truth. If they did this whole online marketing thing would be a lot easier. In order to get a prospective customer to make a purchase, they first have to know who you are, have a want or need for what you have to offer and trust that they’re going to get what they’re paying for. An online marketing funnel is designed to bring online traffic through this process and warm them up to your brand so they feel comfortable doing business with you.
Funnels are the best proven way to generate sales online by building awareness, trust and desire for what you’re offering. Most funnels will also capture prospect information; usually their name and email, so that they can be followed up with later. We’ll build an online marketing funnel specifically customized to your business that will convert cold traffic into warm leads, and then into hot customers. It’s like having a 24-hour sales machine generating profits for you on autopilot. How does that sound?
Online Ad Campaigns
The amount of time people spend online scrolling through their phones these days is staggering. Whether they’re on their various social media feeds, searching for something on Google or visiting their favorite websites, people just can’t seem to stay off them. What better place for your business to reach potential customers with relevant, targeted ads? Sure anyone can boost a post or throw up an ad on Facebook or Google, but that’s not what we do. The reality is that if you try to attack paid online advertising without a clear strategy and knowledge of advanced split testing, retargeting and optimization techniques, you either won’t get the results you’re after or you’ll end up paying way too much for them.
We specialize in developing comprehensive, strategic online campaigns with a clear, trackable goal. We’ll analyze your target market to see where they’re at online and what channels are best for reaching them. Whether it’s Facebook Ads, Google Ads, YouTube Ads, LinkedIn Ads, TikTok Ads, Native Display Ads or some combination of them, we’ve got you covered! We’ll set up all of your online ad campaigns the right way and fully manage them for you so you don’t have to deal with it. We’ll make careful adjustments based on solid data to deliver a fully optimized, profitable campaign. Each month we’ll provide an analytics performance report breaking down the key metrics of your campaign so you can see exactly how well it’s doing. Let us bring your digital advertising to the next level.
Copywriting
In the advertising world, any and all written content used in your marketing efforts is referred to as copy. Copy is arguably the most critical element of an advertisement. The copy is your message. It’s what captures your prospect’s interest and guides them through each step of your funnel. Copywriting is both an art and a science based on timeless principles of consumer psychology.
Good copy resonates with your target market, triggers their desires and pain points and determines whether or not they take action, or just keep scrolling. We put in the research to truly get into the mind of your prospective customers and understand what makes them tick. Whether it’s the copy for funnel pages, follow up emails or the ads themselves, we write compelling copy that sells.
Email Marketing
The most underappreciated, overlooked form of marketing is without a doubt email marketing. It is by far the fastest, simplest way to explode your profits. In fact, if you don’t currently have a customer email list, or you do but aren’t actively emailing them, you are quite literally leaving money on the table. One of the most fundamental principles of online marketing is turning traffic you pay for into traffic you own. Every time you capture an email lead, you now own that traffic. Meaning you don’t have to pay an ad network every time you want to reach that person.
Having a quality email list gives you the ability to reach your customers every time you have a sale, special event or even just a slow period. Simply press send and generate $$$$. As your funnel grows your email list, we work to develop engaging, value-based email marketing sequences to follow up with them. Watch us turn your one-time customers into loyal repeat fans of your brand.