An online sales funnel is a multi-step system designed to bring people through the process of becoming a buyer. Most people won’t just pull out their credit cards or decide to walk into your business the first time they hear about you. There’s a level of familiarity, value and trust that needs to be built…
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I’m going to let you in on a little secret. It is one of the key ingredients to making this online advertising stuff work: Email marketing. Doesn’t sound too magical or exciting does it? Well it should, because email is the one form of online marketing that will allow you to exponentially multiply your business’s…
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Not too long ago the options available for a small business to affordably market themselves were extremely limited. You could invest in print (newspaper and magazine ads), outdoor (billboards, bus wraps etc.) direct mail, radio, television and that’s pretty much it. While these were and still are very effective forms of marketing, they require a…
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Welcome to the future! It consists of a highly social, interconnected community of online consumers. The opportunities for businesses to connect with their customers are endless and can be a little overwhelming. Most business owners recognize that having an active social media presence is essential in this day and age. Having an engaging organic social…
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